VILLAGE OF NASSAU– Once a cobbler’s shop, since 1913  the building at 12 Albany Ave., Nassau has been home to the Nassau Shul, as locals call it, a continually active congregation that began as the spiritual and cultural center of Nassau’s Jewish farming community.

“Our congregational family today is intimate and diverse,” said Board President Michael Roland. “At any given event, I’ll greet descendants of the founders, families who moved here for the schools, summer vacationers, and professionals from Albany and Troy who enjoy our unassuming warmth.”

The board’s revitalization committee engaged Tanen Directed Advertising, of Norwalk Conn., to lead a year-long rebranding effort to raise regional awareness about the Nassau Shul. September’s direct mail and Facebook ad campaigns invite people to attend High Holiday services at no cost and to check out the refreshed website. “The new logo celebrates this simple building,” said Rhonda Rosenheck, co-chairwoman of the committee with Israel Singer. “The tag line, “The Nassau Shul: Rooted in Our Community,’ plays both to our agricultural roots and our welcoming nature,” she added.

High holiday services are egalitarian, participatory, and open to all in person and by Zoom, with no tickets, fees or membership required. This year, Rosh Hashanah services begin on Sept. 22, at 6:10 p.m. and Yom Kippur services begin on Oct 1.st at 5:30 PM. The traditional Break Fast meal begins at 7:15 p.m. on Oct, 2.

A ramp in back is available for accessibility. Those interested   in attending services  may register at www.nassausynagogue.org/5786. Parking is available  at the nearby hardware store, old service station, or liquor store.