Every print issue and weekly newsletter from The Jewish World is the work of a small team rooted in the Capital Region. Two of those people: Jim Clevenson, the paper's publisher, and Nikolya Sereda, the designer who shapes how each issue looks on the page and in the inbox.

Nikolya on the design board

Nikolya Sereda has been responsible for the layout, typography, and visual identity of The Jewish World since joining the team. Her work appears across every print edition and digital newsletter, from cover photo selection to the rhythm of section headers and the proportions of every advertisement on the page.

For Nikolya, design is in service of the reader. A page should feel like an invitation, not a wall of type, and the goal is for someone to flip open the paper and instantly know where their eye wants to land.

Jim Clevenson, publisher of The Jewish World.

Jim from the publisher's desk

Jim Clevenson, publisher of The Jewish World, has spent years building relationships across the Capital Region's Jewish community. As publisher he sets the editorial direction, negotiates the advertising mix that keeps the paper financially independent, and signs off on every issue that goes to press.

Under Jim's leadership, the paper has navigated the transition from print-only to a hybrid print plus digital newsletter operation, including the redesigned website that launches this spring.

The new digital newsletter

A/B test of two subject-line variants for the relaunched newsletter.

This week the team is testing two subject-line variants for the relaunched weekly digital newsletter. Each is sent to half the subscriber list, and whichever version drives more opens becomes the template for future sends. It is a small experiment, but it captures the larger shift: the paper now meets readers wherever they read, in print and in the inbox alike.